Visible Logic / Branding Compass
Emily Brackett is president of Visible Logic and founder of Branding Compass. Established in 2001, Visible Logic helps small businesses and entrepreneurs with brand strategy, visual identities and content marketing. Most recently, she launched Branding Compass a web-based application that gives automated, expert advice on the best words, colors, fonts and visuals for your brand.
Emily has a BA from Carleton College and a BFA in Graphic Design from The Massachusetts College of Art. This combination of liberal arts foundation plus graphic design education creates a skill set unique in the industry. Good graphic design is ultimately about communication. Having the “word” skills to complement the “visual” talent allows Emily to create materials that truly work as demanded – whether to inform, entertain or persuade.
In 2016 she was a scholar in the Goldman Sachs 10,000 Small Business program. During this program she focused on her existing business, Visible Logic and came up with the idea for Branding Compass. In 2017 Emily was part of Maine Center for Entrepreneurial Development’s accelerator program, called TopGun, during which she launched Branding Compass. She won the Portland pitch off event and was a finalist at the state pitch off.