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10 Steps to Building a Successful, Simple Social Media Strategy

Workshop Saturday | 11:15 am–12:30 pm | ICA

In this workshop, Social Media Strategist Abbie McGilvery of From The Nest will touch on 10 topics small business owners and entrepreneurs need to be aware of when they are planning their social media strategy and related campaigns. She will help you to gain a robust understanding of what a social media strategy looks like,  what to focus on, ​and how to manage your social media schedule and content in an organized, simple way. You will walk away with the knowledge (and the magic tricks) you need to make your social media campaigns more successful and rewarding!

You Will Walk Away With

  • A set of guidelines for creating a simple, manageable social media strategy
  • Tips and tricks for creating a more engaged audience
  • A firm grasp of where you are now with your marketing, communications, and social media efforts
  • A better understanding of who your target market is and how to engage them more effectively
  • A spreadsheet template you can use right away for planning your social media calendar and managing content