When you close your eyes and envision the look and feel of your new business, what do you see? How can you translate your vision to a memorable brand that becomes a key asset for your business? Where do you even start?

Many people think they will build their brand when they finally have enough money to do it right. But it’s often better to think of building your brand using the same approach you’d take to every part of building your startup. A lean approach—where you invest as little as possible and leave yourself open to further iteration—works for branding, too.

By focusing on the right process and fundamentals, you can get your branding sorted out with just a few hours of work – quickly building a brand that captures your vision, attracts great clients, and makes all of your marketing more effective.