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Are you my Customer?

Workshop Friday | 2–3:30 pm | ICA

Come learn the process of customer discovery for any new product or service whether you are a new or existing business. This knowledge will help to drive all aspects of your business from how to reach your audience to pricing. Getting out of the office and speaking to customers will help you to develop products that people love, price your products well, understand challenges customers have with the current offerings in the market, etc.

In this session, you will:

    • Learn how to develop an “ideal customer” profile
    • Learn how to develop an interview protocol to understand the market needs
    • Learn what to do with the information you have gathered