Bootstrap Your PR to Build Your Business

Workshop Friday | 11:20 am–12:30 pm | MECA

Only 50% of customers trust advertisements, while 92% trust earned media coverage. But how do you earn those valuable press mentions and news stories? You can either hire PR professionals, you can get lucky, or you can become an expert in your field, leading journalists to seek you out as a trusted source.

In this workshop,  founder Maddie Purcell will present
-a case study of how she learned to bootstrap PR in her company (and how she doubled business in five months using this strategy);
-insider info on what to pitch to whom, when; and
-a step-by-step process for creating media-worthy content that generates buzz.