Customer Insights as Drivers of Product Development and Adoption

Workshop Friday | 10–11:10 am | MECA

During this workshop, attendees will explore how knowing the customer’s problem, and being focused on that problem, drives great product development. Panelists will discuss how to engage with the customer, how mastering the problem domain keeps the whole product team in the loop and how you can translate those problems into workable solutions that meet your company’s vision.